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He wanted to establish a company that would help to improve people’s lives.
So he set up a call centre, marketing department and warehouse in Galway, Ireland.

The company is rebranded as Lifes2good which rapidly expands as a leading global Nutraceutical business with a portfolio of category-leading brands worldwide.

Retail distribution is launched in the UK along with the opening of an office in London, and Lifes2good venture into the female hair growth category.

Lifes2good also acquire a UK based Nutraceutical business which gives access to the UK Pharmacy Channel.

The company launches itself into the US hair loss market and signs up direct distribution in the US.

providing distribution rights for the Emjoi brand including MICRO Pedi and MICRO Pedi Professional. MICRO Pedi quickly becomes the top selling footcare device in Boots.
Lifes2good sees a further expansion in UK distribution with listings in QVC, Holland & Barrett, Argos, Boots and Amazon.

which includes Walgreens, Rite Aid, GNC and Duane Reade. Viviscal is launched in Canada.

as Viviscal is launched in Australia… and business rankings go up as Lifes2good Wins Best Managed Company in Deloitte Awards 2013, CEO James Murphy is shortlisted in the International category of EY Entrepreneur of the year, Viviscal captures awards globally for ‘Best Hair Supplement’.

Lifes2good Health & Beauty Ranks #37 in Inc. 500s Top U.S. Consumer Product and Service Companies. Lifes2good Health and Beauty is recognised as one of the fastest growing, privately held companies in the U.S in 2013 rankings published by American business website Inc. 500.

Viviscal is ranked as a best seller by retail giants including CVS, Rite Aid
and Walgreen ranking it as their number two best seller in hair.

Our new petcare range Pettura is launched into the US and
SONIC Chic on-the-go toothbrush is launched into UK, Ireland and Australia

Viviscal has become the hair supplement of choice for some of
Hollywood’s most famous red carpet celebrities.